Ugly Duckling Listings







Florida just did an article on a new trend in marketing an ugly home’s curb appeal which may begin or end at the curb. More real estate agents are bringing a dose of reality to their listing descriptions, if it is an eyesore, hoping that ugly ducklings might attract a buyer.

According to –  a small but growing number of listings are advertised as “ugly homes,” complete with descriptions of the home as “dirty” or the “worst in the neighborhood” another advertised as “We have the winner in the ugly-house contest, it needs everything, starting with soap and water. because of it’s horrendous condition, you’ll have the opportunity for the buy of a life time.

“Is Ugly the new beautiful when selling a home?” another – “Worst Home in Best Neighborhood”.

These are eye catching headlines and this reverse psychology seems to work.

If I can help you or anyone you know who needs real estate advise, please call me….

Donna Bishop Realtor at 239-560-3149             or            email me at



Awesome Service: I make dreams come true. I am a Real Estate Consultant. I place great value on the needs, expectations and goals of all my clients whether buying or selling. By helping they find their perfect solution. I will truly listen to you. I have 33+ years experience in all phases of real estate. I am a Loan Modification Specialist, a Short Sale Expert, and a Successful Negotiator. A certified Senior Real Estate Specialist. Former Owner/Broker of A & B Mortgage Brokers of Fl. Plus a former Appraiser. A Professional Realtor. This experience and knowledge gives me the confidence to advise you correctly. I want you to have an Awesome Experience so you will recommend me to all the people you care about. After all, a referral is sending someone you care about to someone you respect.

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